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Oak City MedAesthetics
A Raleigh, NC medical aesthetics practice founded by board-certified nurse practitioner Sarah Walker in 2022.
The brief
A professional, trustworthy site that reflected the clinical depth behind a personal, friendly practice — without the cold, clinical feel that medical aesthetics sites usually default to.
What we built
- Custom website with clear service architecture: Injectables, Microneedling, Facials & Skincare, plus IPL, hair removal, and wellness.
- Aesthetic Record booking integration so clients can move from a service page to a booked appointment in two clicks.
- Local SEO foundation: Google Business Profile, schema markup, and a location-targeted page structure for North Raleigh.
- Skincare retail integration with the SkinTypeSolutions affiliate program for in-office and at-home product sales.
The results
Strong organic growth across the first year, consistent inbound bookings from Google, and a 5.0 rating across review platforms. Local search visibility for primary services in the North Raleigh market is now established and compounding.