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The Half
A two-location sandwich and beverage shop in Wilmington, NC, known for quality food, rotating beer taps, and a rotating featured artist.
the-half-hero.webp · screenshot pending
The brief
A personality-forward site that captured a neighborhood vibe, made it easy for customers at two locations to find the menu and order online, and gave the team a flexible content platform they could update themselves.
What we built
- Two-location website with separate ordering flows for Downtown Wilmington and Wrightsville Beach.
- Toast POS online ordering integration so both locations route orders to their own kitchens.
- Gift card and retail integration to support the in-store retail program online.
- Featured-artist content section — a rotating community spotlight that doubles as fresh content for SEO.
- Built on Squarespace by design — the team can update menus, hours, and featured content without depending on us.
The results
Strong local search visibility across both Wilmington and Wrightsville Beach, consistent online orders across two locations, and social proof from Yelp and local press coverage.